The World Baseball Softball Confederation (WBSC) today unveiled the new logo of the WBSC U-19 Women’s Softball World Cup, the pinnacle youth women’s international softball competition. The new emblem will be rolled out for the youth Softball World Cup this year, which takes place in Irvine, California, USA, from 11-19 August. This event will include the best 16 junior softball teams in the world set to compete For the Title of World Champion.
This new emblem marks the first step of the rebranding process of the softball world championships into Softball World Cups across all men and women’s platforms and age-groups, and is part of a “unified” look and feel of all softball events logos. The logo will become the permanent identity for the upcoming U-18 Women’s Softball World Cups, which will replace the U-19 category starting in 2020.
“This will be one of the most important years in softball history, with two global events and three Olympic Qualifiers for the Tokyo 2020 Games,” said WBSC Softball Division Chairman Tommy Velazquez. “The next generation of Olympians will be playing in Irvine, in August, under the new brand identity, showing the world we’re modernizing our sport and moving in the right direction, setting the tone for a brighter future”.
The logo shows a softball pitcher in an iconic windmill position, the most emblematic figure of the sport. The circle lines representing the traditional movement of the throwing arm, also symbolise the dynamics and speed of the sport.
The forward movement of the entire image expresses the continuous path of growth softball has been on in the last years and the commitment to continually develop the sport.
The colour scheme include bright and lively hues of yellow and orange. A traditional yellow ball in the very top of the logo represents not only the singularity of the sport, but also the main dream of the young softball athletes around the world: being a world champion and earning gold medal wearing their National Team jersey.
The full tournament logo will include the official name of the event, including the WBSC mark, and the host nation’s flag and city as well as the year of event.